About Us

Captivated by her passion for fashion and sparkle, Caiya embarked on her journey with Sparkling New Baby in 2019, driven by the frustration of not finding quality glitter hair bows for her newborn daughter, Halle. Refusing to settle for less, she decided to craft her own bows, igniting a spark of creativity that would soon catch fire.
With an outpouring of support from loved ones and an increasing demand for her creations, Caiya took the step of launching an Etsy shop. What began as a personal quest swiftly transformed into a sensation, with Sparkling New Baby becoming synonymous with style and quality.
After half a decade, Sparkling New Baby has become a beloved choice for thousands of customers and has forged partnerships with hundreds of retailers. Meanwhile, Caiya's family has grown with the arrival of two new bundles of joy: Violet and Brooks.
Thank you for choosing to support our small business and for being a part of the family. Every piece is made with immense love, and your support means the world to us.